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Why your beauty business should use text messages

In our world of rapidly evolving technology, how we communicate with each other has a direct impact on the way we engage with a business’s products and services. Many of us send text messages to family members, friends and co-workers. If you don’t have SMS text messaging as part of your business plan you might be leaving out a highly effective and popular channel for sharing your messages with the masses.

From flash offers sent to a handful of tightly selected clients to filling last minute cancellation shots, you could even look to increase attendance at a hair and beauty promotional event you’ve got coming up. Bulk text messaging is an incredibly useful and cost effective marketing tool for the beauty industry. Not only does texting help increase your customer database but it can also dramatically enhance customer loyalty.

Beauty Parlour

What is SMS Campaign?

SMS Campaign is a bulk text messaging service designed to help streamline your outbound marketing. It enables you to send and receive text messages using a very simple and easy to use web application. You can access your SMS dashboard from any device, including a laptop, tablet or mobile phone. Detailed reports with all necessary statistics on your campaigns are also accessible through your SMS Campaign dashboard.

How can I make the most of a text messaging campaign?

Personalisation

  • Personalise – To ensure that your text messages don’t sound too generic and spam-like, add the customer’s name to the texts. You can even segment customers using customer groups on the SMS Campaign dashboard. This can either be based on the treatments they usually have or just general demographics such as age, gender, location etc.
  • Add value – Every text campaign should be valuable to your subscribers. Keep things fresh and exciting so that your customers are encouraged to return on a repeat basis.
  • Keep it short and sweet – If you need to save characters in your text by using text messaging shorthand, start with the most obvious words first and try to keep it to a minimum.
  • Schedule – Ensure you only launch a text marketing campaign during business hours. One of the key benefits of text message marketing is to invoke an immediate response from your customers. You are unlikely to get many visitors to your shop or bookings in the middle of the night.

It is important to remember that text message marketing is not a hard sell, you are communicating with an audience who already know who you are and love what you do. This is one of the many reasons why bulk text messaging for businesses is so effective because it enables you to tap into your most valuable resource.

SMS Campaign offers a free trial of their simple, yet technologically advanced. To get in contact call 0207 127 4304 or simply sign up today.

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