GDPR stands for The General Data Protection Regulation and is a new EU legislation which will come into effect in May 2018. The regulation was adopted back in 2016 but becomes enforceable as of the 25th May 2018. …

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Why do so many people wrongfully believe that SMS marketing is SPAM? SMS marketing adheres to the rules and regulations of permission-based marketing. In layman’s terms, customers will have to give their consent before getting a SMS message …

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