Ensuring that you have requested and received permission to contact any customers and subscribers is a key factor of GDPR compliance. Using text messages is a quick and direct way of doing this.
The new regulations become enforceable from the 25th of May. One of the main changes is the strengthened factors of consent. To make sure you are compliant, you will need to request the permission of your customers and subscribers to contact them, and how.
There are several ways you can send consent requests using text messages. All of which are direct, guaranteed to be seen, and far more likely to be replied to than an email. Which makes it much easier for you to manage your subscribers and ensure your GDPR compliance.
Bulk Messages and Quick Responses
Using bulk SMS messaging is an easy way to send personalised messages to all of your subscribers at once.
All you need to do is send a message with our drag and drop name filler. This means when it will greet them individually.
You can also anticipate responses. Which means I’m your message you can clearly ask them, “Would you like to continue hearing from us? Reply YES or NO”
And that’s it! All responses to your message will be listed on your dashboard, letting you clearly see who has read the message, who replied, and how they replied. Which means you can easily manage your lists and remain GDPR compliant.
Send Short Surveys
Making use of short surveys over SMS Campaign is another way to request consent from your users and ensure you are GDPR compliant.
The survey fields allow you areas to define options of consent. The recipient can then respond with their answers, defining how they would like to be contacted by you.
For example, you can use the different fields to ask for consent to be reached by;
“1. SMS Messages only.
- SMS Messages and email.
- I do not want to hear from (company)”.
Depending on how your subscribers’ reply will dictate your action. If they answer that they do not want to hear from you, then you do not contact them any further and remove their details if they decide to opt-out. Whereas people who have replied in answer to the first or second option have not only consented to be contacted but expressed their preference in how to be reached.
Shortcode and Keyword
Another simple solution to requesting consent is to use a shortcode and keyword. You have probably seen a shortcode and keyword campaign before and perhaps have used one. Typically, they use a single keyword to text to a short number to trigger an action.
For example, you can send a text message requesting consent much like this;
The message clearly explains what the user needs to do, and why. They must text the keyword to the shortcode as their consent to continue receiving communications from you. Should they not reply, this means that they have not consented and should be removed from your subscriber lists. It’s an easy way to manage consent and your GDPR compliance.
There is more to GDPR than just Consent
With less than a month to go, it’s important to make sure you understand what is necessary with GDPR compliance, and how your company can become compliant. For more information on what is required, check the official GDPR site. You can also read our brief breakdown of the changes in regulation.
There is more to ensuring GDPR compliance than just requesting consent. But it is a key factor. So send your contacts a clear request, and make the process of opting in or out of receiving messages simple. Make sure you have a clear opt-out option available at all times for your subscribers.
Sending an SMS message is a quick way to get in touch with all of your subscribers at once, and guarantee that the message is received and read. Which makes it a quick and effective way to manage your lists and receive consent to contact people.
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