You might be the master of SMS marketing or any kind of marketing messages, but mistakes can happen. We are all human. No matter how experienced you can be with writing content, mistakes can happen. Bad typos happen to good people, after all! So what can you do to ensure your work is the best it can be before the campaign goes live?
We’re bringing you a list of all of the key components of your text marketing message to check before you send your campaign out into the world.
Check Your Message Content
Perhaps the most important things to check is the content of your text marketing messages. Firstly, you want to ensure that all of the information you have included is correct and up-to-date. For example, the time and date of the event, location, any contact details, etc. Typos are an easy mistake, that can seriously affect your campaign. A ‘3’ instead of a ‘2’ in a phone number, for example. An easy mistake, but with serious consequences.
Secondly, you need to ensure that you have included all of the content you want or need. Do you have a clear call to action? (And is it clear?) Have you given your readers all the information they need? Does it fit 160 characters, or will you have to extend it to two messages? This is the time for you to really perfect your content, and make sure your message will have an impact.
Find a Suitable Style of Writing
The style of writing you use can be important, depending on the demographic you are marketing to. If your message and event is focused on corporate businesses, you need to have a formal style. But if you are organising something less formal, your writing should reflect that. The tone of your message will give an impression of what to expect from your event, so it’s important to get it right.
Invest in Spelling and Grammar Checking
Leading on from the previous points, it is important to check the spelling and grammar of your messages. Sending a message riddled with spelling mistakes or poor grammar will reflect on your company. It looks unprofessional, careless, and can make your message seem less legitimate.
Reading messages aloud can easily emphasise any mistakes, as will running your message through an app like Grammarly. Even just going away for a few hours before proofreading, and letting yourself return to your work with fresh eyes, can point out any issues you previously missed.
Who You are Sending Your Text Marketing Messages to
Marketing your message to the appropriate audience can drastically increase your engagement rate. Segmenting your audience and sending your campaign to those most interested by your event will mean that your messages are more likely to be read and interacted with.
What Time to Send Your SMS Messages
Sadly, there is no hard and fast rule when it comes to timing your messages. However, there can be a distinct difference in your engagement depending on the time that you send your text marketing messages. You might find that your audience responds well to texts in the evening, and are less likely to read messages sent in the morning. (Or vice versa.)
Once it Goes Live, Examine Your Analytics
Checking the analytics behind your campaign can unlock a host of insights for you to use in your future campaigns. For example, it might reveal a trend between the time you sent your messages and the level of engagement. You can also see which messages performed well and analyse the reasons why, such as the content, call to action, and the audience.
This might not be something you can check before your first campaign, but it is more than worthwhile studying before future text marketing campaigns.
There are a surprising number of things to check before you send a text marketing campaign, considering it’s only 160 characters. However, each item listed above has its own influence over your message and campaign and making sure each component is correct will make for an effective marketing machine.
Text message marketing can be a great tool in your event marketing strategy as a standalone channel, or as a complement to your other marketing tools. And here at SMS Campaign, we want to make your marketing super! Get in touch today to find out how we can bring some superpowers to your marketing campaigns.
Sign Up to Our Newsletter Today
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.
Thank you for subscribing.
Something went wrong.